While many people think of older workers as the common targets of ageism, age discrimination is increasingly a problem for younger workers, a new survey has found.
Almost one in ten workers aged between 25 and 34 feel that they have directly encountered ageism, compared to one in eight employees aged between 45 and 54 years old, the survey from recruitment consultancy Poolia Parker Bridge found.
However, younger workers were found to be more aware of new age discrimination laws coming into effect at the beginning of October, with 75 per cent of younger age groups aware of the legislation compared to 46 per cent of 45 to 54-year-olds.
"The survey highlights the awareness of age discrimination," said managing director of Poolia Parker Bridge, Lynda Pickess.
"As the October 1st deadline approaches for the introduction of new legislation, employers must recognise the benefits of a diverse-age workforce -higher retention rates, lower absenteeism, increased motivation, greater flexibility and a wider pool of experience and skills."
Government statistics predict that the number of people aged between 50 and 69 will increase by 17 per cent by 2016, while the number of those aged under 50 will fall by two per cent.