When it comes to work, Britons are increasingly placing quality of life above money, new research shows.
A study from Prudential found that 38 per cent of the population would be happy to take a lower-paid job in return for more free time.
An even more committed three-fifths of Britons would consider moving house to a cheaper area in the UK, or abroad, to enable them to take a less stressful, lower-paid job that let them have more leisure time.
A good work-life balance was found to be the most important aspect of a job for a quarter of employees, while 30 per cent said that money wasn't an important motivator for them when they were choosing a career path.
"Whereas in the past ditching the rat race for a less stressful existence could be seen as a sign that you couldn't hack the pace, the 'life shifters' are showing us that for many people a balanced lifestyle is what really counts towards being fulfilled," said director of Prudential's Health & Wealth business, Gary Shaughnessy.
However, he added that it was important to think about lifestyle changes carefully and plan how much cash was needed and which assets could be used to make a change possible.
London was the area with the largest number of people who wanted to downshift to a less well-paid job, with 71 per cent considering it or already having done it, many because they found their jobs too stressful.