Manchester United and Chelsea have formed an unlikely alliance – thanks to their united desire to fight ticket touts.
The two Premiership giants have entered into partnership with US ticketing firm viagogo to provide a service for fans who want to get rid of, and receive, tickets for football matches.
By establishing official ticket exchanges which will see the legal buying and selling of unwanted tickets, the two clubs hope to cut down on the numbers of tickets sold for extortionate prices outside grounds by touts.
"This is a service for our fans that means more members will have more opportunities to buy tickets for matches than ever before," Peter Kenyon, chief executive of Chelsea, said.
His Old Trafford counterpart, David Gill, agreed: "We pride ourselves on being one of the most innovative clubs in Europe and are committed to providing the best possible offering for our fans. Through our partnership with viagogo we are able to offer a new, easy to use service to our registered fan base."
The viagogo ticket exchange will require participants to sign up at the beginning of the season and will only be available to season ticket holders or members.
"This prevents known trouble-makers and hooligans from attempting to buy tickets illegally and creates a watertight system for the mutual exchange of tickets between genuine fans," viagogo said.