Tesco ads banned

20-08-2008

Tesco ads banned
Tesco has been rapped by the advertising watchdog after implying its products are cheaper than rival Asda's.

The Advertising Standards Authority (ASA) received two complaints about the national press adverts, which showed a basket of Tesco goods with the messages "Why pay more at Asda" and "Save a trolley-load of cash at Tesco".

The campaign was misleading, the ASA decided, and has banned it from appearing again.

Although the prices were correct, Tesco included some products which were on offer at the time and this was not made clear enough, the ASA said.

In addition, the ASA believed consumers would be misled into thinking the basket represented a typical shop – but with two brands of laundry detergent, cat food and air fresheners included, the watchdog said this was not the case.

"The comparisons had been made between an unfair selection of goods," the ASA said in a statement.

The prices shown in the ads were not "representative of the savings consumers could generally expect from Tesco", the regulator added.

The 'big four' supermarkets – Tesco, Asda, Morrisons and Sainsbury's – are all promoting their price credentials during the credit crunch, as consumers cut back on their household budget.

Annual food inflation is running at 12 per cent and grocers have been slashing prices on staples such as milk to attract cash-strapped customers.

Analysts report without supermarkets keeping a lid on the full food price rises to maintain market share, current rises in the cost of living would be even higher.

Bookmark with:
Bookmark with: Digg Digg Bookmark with: Del.icio.us Delicious Bookmark with: Reddit Reddit Bookmark with: StumbleUpon StumbleUpon Bookmark with: Google Google Bookmark with: Technorati Technorati Bookmark with: Netvouz Netvouz

Latest News:

Search News
News Front Page
Accountancy / Tax
Advertising / PR
Armed Forces
Automotive
Aviation / Aerospace
Banking / Finance
Charities / Voluntary
Childcare / Youth
Construction / Property
Customer Services
Education / Training / Teaching
Emergency Services
Engineering / Electronics
Entertainment / TV / Theatre
Graduate Roles
Health / Beauty
Hotel / Catering / Restaurants
HR / Recruitment
Insurance / Pensions
International / Overseas
IT / Internet
Legal
Management / Business
Manufacturing / Industry
Media / New Media / Creative
Medical / Healthcare
Pharmaceutical Industry
Public Sector
Retail / Wholesale
Sales / Purchasing / Marketing
Science / Technology
Secretarial / PA / Admin
Skilled / Semi-skilled Manual
Telecommunications
Transport / Logistics
Travel / Tourism / Leisure