Sun dips below 3m

11-01-2008

Sun dips below 3m
The circulation of Britain's biggest-selling newspaper has dropped below the three-million mark for the first time in more than 30 years.

According to the ABC national newspaper figures for December, sales of the Sun dipped under the psychologically-important figure last month.

The paper's net circulation per publishing day was 2.986 million, down 3.01 per cent on November's figures and the third successive monthly fall experienced by the paper.

All other newspapers, apart from the Financial Times, also dropped in December, with the Daily Star faring worst with a fall of 3.58 per cent to 726,000

It adds to the growing consensus among analysts that newspaper circulation in the UK is on a downward trend, with readers dwindling as younger Britons turn to the internet and TV for their news.

But media expert Roy Greenslade, a former editor of the Daily Mirror and ex-assistant editor at The Sun, believes the decrease is not a surprise and predicted figures will go up again this month.

"[The drop has] been on the cards for a long time so it’s hardly a shock," he told the Today programme after the Sun saw its lowest sales figures since 1974.

"I think it is a psychological landmark when you go through one of these million barriers but The Sun had been gripping on for about two years now.

"So they’ve done everything they can: they’ve cut their price, they’ve promoted their paper, they’ve even put street vendors out in London, but none of it’s worked because the underlying market is just not there for the paper anymore."

Bookmark with:
Bookmark with: Digg Digg Bookmark with: Del.icio.us Delicious Bookmark with: Reddit Reddit Bookmark with: StumbleUpon StumbleUpon Bookmark with: Google Google Bookmark with: Technorati Technorati Bookmark with: Netvouz Netvouz

Latest News:

Search News
News Front Page
Accountancy / Tax
Advertising / PR
Armed Forces
Automotive
Aviation / Aerospace
Banking / Finance
Charities / Voluntary
Childcare / Youth
Construction / Property
Customer Services
Education / Training / Teaching
Emergency Services
Engineering / Electronics
Entertainment / TV / Theatre
Graduate Roles
Health / Beauty
Hotel / Catering / Restaurants
HR / Recruitment
Insurance / Pensions
International / Overseas
IT / Internet
Legal
Management / Business
Manufacturing / Industry
Media / New Media / Creative
Medical / Healthcare
Pharmaceutical Industry
Public Sector
Retail / Wholesale
Sales / Purchasing / Marketing
Science / Technology
Secretarial / PA / Admin
Skilled / Semi-skilled Manual
Telecommunications
Transport / Logistics
Travel / Tourism / Leisure