Graduates have been advised to consider work experience positions offered by smaller firms, rather than limiting themselves to large companies.
Elspeth Farrar, a spokesperson for the Association of Graduate Careers Advisory Services, said that job-seekers should look beyond "the big blue-chip companies".
"There are lots of smaller companies who can offer very valuable experience," she remarked, adding that those types of organisations tend to hire "on a much more ad-hoc basis".
Graduates should ensure that they seek out opportunities to do work experience, internships and volunteering, Ms Farrar stated, explaining that a degree alone may no longer be enough.
These activities are "absolutely vital for gaining the breadth of experience that employers are looking for", she added.
Her recommendations were made following findings from the Association of Graduate Recruiters' 2007 survey, which indicated that each graduate vacancy receives an average of 29.2 interested applicants.
ClickAJob chief executive Yngve Traberg makes the point that proactive job-seeking achieves a better 'fit' between applicant and the organisation that hires them, often following on from successful work experience.
"It takes more work, researching the company in the first place, then networking yourself with the right people to get an in," he says. "But the advantage it gains is huge."
"On top of that, the work experience you actually get, specific to your chosen company, plus the fact that they already know you, can hand the job to you on a plate," he continues.
"If they like the look of you, they may not even look at other candidates, the job is yours."