Small businesses should put particular emphasis on branding when recruiting new employees in order to ensure they attract the right candidates.
According to the Chartered Institute of Personnel and Development (CIPD) many small organisations tend not to use their brand when advertising staff posts.
But it claims communicating a strong brand identity in job adverts can help small firms draw attention to certain aspects of their business and so reach out to those who will be best suited to the job.
Emma Price, senior press officer at the CIPD, explained: "It's really about making sure that your adverts sell you as an organisation, to attract individuals. So, highlight your benefits and work culture to attract the right people for the position."
She said that in terms of advertising job vacancies the internet can be a useful tool as it provides employers with a relatively cheap way of reaching a wider pool of potential candidates.
Meanwhile new research from Jobcentre Plus reveals that small businesses were responsible for filling almost two-thirds of all vacancies last year.