Sales professionals say sex sells

13-12-2006

Sales professionals say sex sells
One in three sales professionals admit that they would call on their flirting techniques to help them to secure a new client, according to a new survey.

As many as 28 per cent of female sales professionals questioned by Pareto Law said that they had, or would consider, using sex to secure a sale.

Perhaps surprisingly, even more male workers, 35 per cent, said that they had or would do the same.

Joint managing director of Pareto Law Jonathan Fitchew said that the results were worrying and showed the pressure that sales staff were often under to secure clients.

He said: "There are many skills that can be learned and developed to help enhance sales performance, with techniques to ensure sales people can win business professionally.

"Employers need to be aware of the pressures associated with sales and provide training and support to ensure employees never feel that sex is the only option."

The survey also revealed some of the embarrassing things that sales professionals had forgotten when attending a sales meeting, including business cards, the prospective client's name and the actual sales presentation.


Related categories: Sales / Purchasing / Marketing.


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