Retention not an HR role says Vodafone


Retention not an HR role says Vodafone
The policies and processes of human resources departments are not responsible for retaining staff, an expert has claimed.

HR director at Vodafone UK, Matthew Brearley, believes that "a great manager" is pivotal for any strategy aimed at keeping high quality employees at a company.

"The most effective retention strategy is a great manager - it's not an HR policy or process," he told

The mobile phone company has placed a high emphasis on developing local standards for its line managers and according to Mr Brearley, staff turnover is at an average of 21 per cent - which is comparatively better than the 30 per cent average of the retail and customer service industries.

He commented: "Our job in HR is to find how to help select, promote, develop and create the capabilities for great managers. People join great companies they leave bad managers.

"We measure employee engagement by standards set by local measures. We've really worked on educating our managers about what it means to be a great Vodafone leader."

Vodafone currently has a workforce of 10,500 people across nine offices in the UK.

Related categories: HR / Recruitment.

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