Promotion and security 'keys to getting women into IT'
Firms must sell IT jobs as secure and likely to lead to promotions if they are to attract women into roles, a study has claimed.
Research conducted by Pennsylvania State University, which examined the opinions of 92 female IT workers, found that these factors are regarded most highly.
Companies must adapt recruitment policies and accept that women have a diverse set of motivations and values, the survey found.
Eileen Trauth, professor of information sciences and technology in Penn State's College of Information Sciences and Technology, commented: "Women’s career motivations change and human resources personnel have to recognise that in order to keep women in IT fields."
Back in the UK, The University of Salford's Information Systems Institute is currently investigating the level of gender inequality existent in the IT industry.
Researchers on the project will be looking at cases across the north-west.