Companies should realise that there is more involved in online collaboration than just "cost cutting" and take advantage of the benefits it offers for employees.
Mr Kelly Low of Premiere Global Services believes that being able to attract and hold on to excellent employees is vital to the long-term success of a business - and he argues that online collaboration is an effective method to this end, Onrec.com reports.
He cites an increased use of hot desking, satellite offices, mobile working and home working as some of the causes behind many workers feeling "more cut off and isolated than ever".
This can often result in businesses having a high staff turnover. However, he suggests that these prevalent factors can be controlled if collaborative technology is properly implemented.
Mr Low said: "Collaborative solutions such as web/audio conferences, virtual meeting rooms and podcasts can help remote workers by allowing them to communicate on a more personal level and keep them involved with projects as if they were back in the office.
"By using online collaborative tools employees can increase their productivity by reducing the need to travel and by creating a channel through which they can cooperate with colleagues regardless of location."