England's football team is ringing in the changes at present - a new coach, new captain and now a new sponsor.
Building society Nationwide has been announced by the FA as its sole selection to be England's official sponsor until after the 2010 World Cup in South Africa.
The deal will see the Nationwide logo plastered across England's kit, on media interview backdrop boards and advertising "signage" at all games. It will also have access to broadcast sponsorship and ticket rights.
Today's announcement maintains a long link between the England team and Nationwide, following a four year spell as sponsor between 1999 and 2002 before becoming one of several official partners to the England team in the last four years.
Now the building society has returned to the top of the sponsorship tree, its senior representatives have expressed their pleasure at the renewed relationship.
"We are delighted to confirm this new deal to sponsor the England team for the next four years," said Nationwide's chief executive, Philip Williamson, while Peter Gandolfi, head of brand marketing, described the announcement as "tremendously exciting news for our organisation".
"As the world's biggest building society and a growing business, it is very important for us to continue to find powerful ways of communicating the benefits that we can offer to our members and to potential new customers," Mr Gandolfi explained.
On the day that he dropped former captain David Beckham from the England side, Steve McClaren said that Nationwide's "renewed association with England is very positive for everyone involved".