Changes in the way job seekers look for vacancies means that some employers are missing out on the perfect people to fill available roles, it has been reported.
According to Recruiter, research by the Institute for Employment Studies and Department for Work and Pensions found that online recruitment is becoming more popular, especially among managers looking for a career change or more senior position.
Of those asked, 37 per cent said they found their current job through the internet. A further 72 per cent said they were likely to use online job searches and 76 per cent said they focused specifically on online job adverts.
Jo Causon, director, marketing and corporate affairs at the Chartered Management Institute, said employers need to adjust to this behaviour "because without casting the recruitment net wider, organisations run the risk of losing out on senior staff who have embraced technology to boost their career prospects".
One firm that is making the use of the internet is LV= Liverpool Victoria, as the company says it is planning to increase its use of the web in its recruitment process, Computer Weekly reported.