McDonald�s saves �1.2m with recruitment overhaul
MCDONALD�S has achieved a 30% reduction in its 90-day staff turnover levels, leading to savings of �1.2m since overhauling its recruitment processes in April last year.
The �Hire the smile� initiative sees candidates attend an initial competency-based interview. If successful, they then take part in an on-the-job assessment known as �Try before you buy�.
The practical assessment, which lasts a day for graduates and an hour or so for crew member applicants, takes place in partnership with an existing crew member, who then provides feedback on the applicants likely to fit with store culture.
As well as the significant cost savings, the initiative � which has so far been rolled out to 780 of McDonald�s 1,250 stores in the UK and to 70% of its franchised operations � has boosted mystery shopper scores and seen crew turnover fall by almost 9% to its lowest level ever.
David Fairhurst, vice-president for people at McDonald�s UK, said: �Some people are naturally gifted at engaging customers, and we want staff members who enjoy that, as it is not necessarily something you can learn. The opinion of peers is also vital, as it is important that they feel new staff are going to add something.�
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