Annual leave entitlement and the location of a job are the main considerations of jobseekers, according to new research.
More than 40 per cent of respondents to a Croner survey said they checked out how much holiday they could have and almost half said where the job took place was important.
Workplace culture and environment were also rated highly (38 per cent) and a quarter showed an interest in staff development.
A fifth of employees classed company reputation as a top consideration, whereas two-thirds of employers who took part in the survey thought reputation was a key factor for potential candidates.
Data also revealed that employers thought candidates were lured by workplace culture and environment, as well as opportunities for training and promotion.
Gillian Dowling of Croner said that employees were not motivated by money alone and were seeking ways to achieve a good work-life balance.
"Employers may have to be more inventive about the benefits they offer," she added.
A good job description and keeping an open mind about applicants are some ways of successfully filling a position, the research concluded.
The government plans to increase the statutory annual holiday entitlement to 24 days per year from October.
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