A new TV programme which aims to help unemployed people find jobs may be fronted by UK talk show host Jeremy Kyle.
ITV and the Department for Work and Pensions (DWP) are currently holding talks about the plan.
Jeremy Kyle Gets Britain Working has been cited as an early title for the show, with the government reportedly backing the idea.
A female representative for the DWP told the Observer: "We have appointed an agency to explore advertising-funded programming, but no decisions have been made.
She also said that the DWP wants to use "communications as effectively as possible", in order to get people back into jobs.
On Sunday, an Observer columnist declared that the plan to use Jeremy Kyle as motivation for the unemployed is "downright disturbing" and wrote that it is a "peculiar choice" to select him as the face of a government-endorsed programme.
ClickAJob Marketing Manager Anders Jensen is more gung-ho that the controversial ITV presenter is being considered at all.
"Unemployment might be an embarrassment for some, but it won't go away and needs to be faced squarely, particularly with recession on the horizon" he opines.
"Just maybe Kyle's brash, in-your-face style is exactly what's needed to shake people up that warm and comfy feeling fades very quickly when unemployment happens to YOU."
"But recession or not, finding a job should be getting easier, not harder the deepening world-wide skills shortage almost guarantees it," he continues.
"The real issue is proving that you have usable skills."
"How many people are out there desperate for a job, and not landing one because their only credentials date back to school days?" he asks.
"Nearly everybody forgets they actually have more competitive skills through their work experience," he points out.
"These are exactly the kind of skills that are easily verified and certificated through our online ClickATest assessments," he emphasises.
"We may not be able to help everyone, but a lot of people may be less down and out than they think."