The BBC and BSkyB have lost the rights to screen the FA Cup, according to various media reports.
The Football Association is set to announce a new four-year deal, which has been struck with ITV and Setanta, the Irish pay TV station, beginning from the 2008/09 season.
England's home international matches are also included as part of the reported £420 million deal – a significantly higher sum than the last agreement struck between the FA, the BBC and BSkyB in 2003, which was worth around £300 million.
The move by ITV is part of the broadcaster's increasing focus on screening major sports on its network.
The network already has a rights package for the Champions League, which it shares with BSkyB, and only recently lost the rights to screen the Premiership highlights package on a Saturday and Sunday evening.
ITV also broke new ground in terms of live sport on terrestrial television when it won the rights to the University Boat Race from the BBC in February 2004 - the first time the public-funded broadcaster had not screened the event since the first televised race in 1938.
BSkyB and Setanta are continuing their growing battle to screen live football – a bidding war that is bringing in a significant sum of money for the Premiership.
The pair recently shared the rights for the top English division from next season in an auction worth around £1.7 billion after the European Commission ordered Sky to relinquish their monopoly on live games.
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