The internet has boosted the growth of the UK advertising sector, a new report has found.
Conducted by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers, the research found web marketing increased its share in the sector to 14.7 per cent and pushed overall growth by 41.4 per cent - higher than expectations - in the first half of 2007.
Nicki Lynas, manager of entertainment and media practice PricewaterhouseCoopers, comments that businesses and marketers alike are not losing interest in the medium.
"The growth levels seen by the companies in the survey prove that advertisers are increasing their spend online at a rate that shows no signs of levelling out," she remarks.
She adds that the internet advertising sector is continuing to strengthen.
Chief executive of the IAB Guy Phillipson pointed towards the uptake of broadband towards as a contributing factor to the figures, noting that 90 per cent of internet users access the web through the facility and 40 per cent use wireless capabilities.
IAB marketing manager Amy Kean adds that in a separate study by the organisation, the web was found to be the biggest driver of brand engagement.
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