New figures have revealed that on average, jobseekers in the south-east of England demand the highest salaries.
The survey by Reed has shown that job applicants in the area are looking for positions that pay an average annual salary of £21,165.
Job-hunters in the south-east were closely followed by those looking for work in the south-west and East Anglia.
However, jobseekers in Northern Ireland commanded the lowest average annual wage, with salary expectations in the province only reaching an average of £17,556.
The research revealed a "worrying" trend in pay expectations, Martin Warnes, operations director at the firm, stated.
"Women across the UK have far lower salary expectations than men - something which needs to be addressed, as there is no reason why in 2008 this should be the case," he remarked.
Commenting on the trend, ClickAJob chief executive Yngve Traberg is more concerned about addressing the economic slowdown.
"With companies becoming more and more strapped for cash, salaries are staying put instead of rising - not a promising time for employees hoping for more," he says.
"To avoid losing staff - or not finding replacements willing to work at existing salary levels - employers need to look more closely at job satisfaction, working environment, work/life balance and all the other contributors to employee motivation," he adds.
He concludes: "With imagination, almost any pay expectations can be contained."
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