Greene King toasts "positive" summer trading


Brewer Greene King has announced that its takings in the 13 weeks prior to July 30th were five per cent higher than the corresponding period last year.

The East Anglia-based firm owns 1,600 pubs and outlets across Britain, and says that the World Cup in June and July helped to boost trading levels that were "positive and in line with expectations".

Greene King's brewery division also benefited from the summer's heatwave, with sale volumes up one per cent compared to 2005.

But there was less good news for its Scottish pubs, with today's trading statement the first to be released since the nation's smoking ban came into place.

Sales were 2.4 per cent down in Scotland, but the firm's analysts claim that the figures were still "better than we had anticipated".

"Within this overall result, we have encouraged by the growth in food revenues, important for the future development of the business," today's statement said.

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