The average university graduate this year is expected to earn an annual salary of £20,800, according to new research.
A study by Hay Group found that although average starting salaries had increased by 2.5 per cent since 2006, graduate wage inflation remained below the national rate of 3.5 per cent, Recruiter Magazine reports.
Juan Novoa, reward analyst at the firm, said that although the number of graduates continues to rise in the UK, companies are unable to find suitably skilled candidates for roles.
"Rather than attracting candidates with high salaries, many companies are now marketing a total package, based on bonuses, benefits and comprehensive training programmes to ensure their graduate intake develops the right skills to be fit for the future," he remarked.
Former education secretary Alan Johnson told the BBC earlier this week that obtaining skills and qualifications was increasingly important as the number of unskilled jobs continues to decline in the UK.