Universities may not be teaching graduates the right skills to use in the workplace, it has been suggested.
Graduates are lacking team working ability, commercial awareness and customer service skills, Dan Hawes, co-founder of the Graduate Recruitment Bureau, has said.
"The skills that recruiters are looking for are sparse among graduates," he warned.
It seems that universities "aren't producing" the right type of employees, Mr Hawes added.
Furthermore, he noted that employers are dreaming up recruitment ideas that are more unusual than in previous years, as a way to attract the best talent.
More on-campus events and use of social networking sites are just some of the ways bosses are reaching graduates, Mr Hawes commented.
"The whole industry has become a lot more competitive," he said, while the selection process has become "more thorough".
Ucas, the university applications service, discovered recently that this year the number of applications by A-level students to universities has increased by seven per cent.
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