Most people who obtain a degree from university are likely to use the internet to find their ideal career, new data has revealed.
Figures from Reed show that only three per cent of graduates use newspapers on a regular basis to hunt for a vacancy.
The web is the most popular place to check for new positions, with 89 per cent of graduates preferring this form of job search.
Operations manager at Reed Stephen Harrison noted that graduates have a reckless attitude towards interview preparation.
"Many graduates are not spending enough time preparing and researching for job interviews," he warned.
In fact, 57 per cent of those questioned by the firm said they spend less than an hour researching jobs before an interview.
"Companies expect interview candidates to have done their homework and any graduate looking for their first step on the career ladder should realise this," Mr Harrison remarked.
With the computer habit well-ingrained from school days, it's fairly natural that graduates prefer the immediacy of the internet, opines ClickAJob chief executive Yngve Traberg.
"The trouble is, a lot of graduates fail to realise that finding a job is only the first step," he says.
"Employers are already cynical about 'sexed-up' CVs and inflated claims in interviews," he remarks.
"Being under-prepared has no excuse and recruiters are rightly rejecting those too lazy to use the amazing research tool that's right at their fingertips," he continues.
"That said, there is a skills shortage and we cannot afford to lose any potentially good candidates."
Mr Traberg insists it takes real discipline to succeed.
"It's why EVERY ClickAJob interviewee is properly prepped for the job beforehand - job specification, company background, who they'll be meeting, right down to properly brushed hair and the polish on their shoes," he concludes.