Owning a house, job satisfaction and early retirement are all practical lifestyle "must-haves" of today's graduates, as opposed to expensive clothes or holidays.
Of the 600 respondents in a poll for P&MM, the performance improvement firm, two-thirds said that their main priority was to own their own home, while nearly six out of ten claimed they would favour a poorly paid job they loved over a well paid job they hated.
Moreover, half of the graduates questioned said they are expecting to retire before they reach the ago of 60. The study also found that one-third expected to earn more than £50,000 per year after 10 years, personneltoday.com reports.
"These results have shown us that graduates are thinking about their long-term goals and future ambitions from the start of their working careers," said David Lebond, executive director at P&MM.
However, just seven per cent felt that regular holidays were a necessity and only two per cent cited a designer wardrobe as a lifestyle requirement.
Mr Lebond added: "What has also been highlighted is that additional added benefits that a company will supply its workforce will outweigh any monetary rewards.
"Graduates are looking for a total reward and remuneration package and not just a high salary. If an employer is going to compete in the job market and attract the right calibre of staff, then employee benefits are regarded as a must-have."