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Gender gap widens in marketing


The pay gap between men and women working in marketing is continuing to widen, new figures show.

Research from the Chartered Institute of Marketing found that the gap is the most pronounced at senior levels of the profession, with a woman director's average pay standing at £61,000, compared to a male director's average pay of £75,000.

This equates to male directors earning an average of 18.6 per cent more than female directors, a large increase from a pay gap of only three per cent in 2004/5.

Across the marketing sector, workers earned an average pay rise of 3.1 per cent this year, with those at the top of the profession getting the largest pay rises, an average of four per cent.

In comparison to other industries, those at the top levels of marketing were also doing the best, with those in senior middle management roles earning on average 1.3 per cent more than their equivalents in IT or finance.

Junior middle managers, however, earned four per cent less than their IT or finance counterparts.

Related categories: Sales / Purchasing / Marketing.

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