Firms 'should use technology to attract graduates'

03-07-2007

Firms 'should use technology to attract graduates'
Firms looking to attract graduates to submit applications for new jobs would do well to embrace new technologies and get a bit savvy online, or risk putting potential employees off altogether.

This is the view of one expert at the University of Warwick, who argues that a failure to make application processes, simple, thorough and attractive for graduates could be preventing many businesses from attracting the workers they need.

John Abell, senior marketing executive for the University of Warwick students’ union asserts that corporate websites need to be interactive and relatively easy to use in order to satisfy the demands of graduate jobseekers who may be filling out a number of different applications, all in varying formats.

Mr Abell recommended that companies should focus not simply on aesthetic improvements, but also on making the whole application process quicker.

"Filling out applications takes a lot of time," he told the Times. "If you're a student, you may fill out five different applications online and they may all require different information, and they could all take half an hour to an hour."

He continued to highlight mobile internet services and online social networking as examples of new applications that could be used in job seeking.

Management consultants Hay Group recently reported that graduates in London can expect the highest average salaries across all UK regions, according to the BBC.

Related categories: IT / Internet.


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