From the lonely hearts market to the jobs market, it seems that everything is now down to speed. This week, a recruitment agency is to hold what it calls the UK's first "speed" recruitment event in London.
Graduates will have 10 minutes to impress a range of financial firms such as KPMG and Deloitte.
"It will be quite intense," a spokesman for Reed said. "It's an initial introductory meeting to see if they want to take the relationship further."
Speed dating works by bringing together a group of singles who have just a few minutes to impress one another before moving on to the next potential date.
This event will be a chance for graduates, who have been pre-screened, to impress future employers in a short space of time.
"If their minds meet, we will fast-track them on to the final stage of recruitment," a spokesman for KPMG told BBC News Online. Delaying job hunting
Sarah Shillingford, graduate recruitment partner at Deloitte, said the events were a chance to meet a large number of candidates in a "short space of time", as recruitment at her firm was up 30% on last year.
She said it would also be helpful to graduates as it would shorten research time.
"It is a bit like going to a careers fair, although it is a more structured way of holding a careers fair," she told BBC News Online.
Many students apply for graduate jobs through the traditional "milk round", but with increasing numbers of graduates holding off job hunting until after they graduate, "speed" recruiting events could become popular.
"A lot of students are having to work while at university. They are also under pressure to get a good degree and some are finding job hunting on top of that is just all too much," said Ms Shillingford. BBC News