Prospective UK employees are more likely to be swayed in their choice of job by its ability to inspire and develop their career, new research shows.
A survey released last week by HR consultancy BlessingWhite indicates that almost two-fifths of candidates are attracted to jobs which have the potential to stimulate their intellect or which help them broaden their skill base, reports Onrec.com.
Almost a fifth of respondents in the poll said they were keen to find a job which allowed them to make a worthwhile contribution, while 15 per cent sought a job which gave them a degree of flexibility
Carried out across a range of industries, the survey showed that just one in ten workers were motivated by financial reward.
Tom Barry, managing director of BlessingWhite Europe, said the results showed that employers could not "buy loyalty".
He commented: "Employees consistently tell us that money is not what drives them so why do organisations still rely so heavily on financial rewards to inspire and hold on to valued staff?"
Last week, research from Pennsylvania State University suggested that to get more women working in IT employers need to advertise their vacancies as being secure and having good promotion prospects.
Digg 
Delicious 
Reddit 
StumbleUpon 
Google 
Technorati 
Netvouz