A campaign is being launch by a leading UK fashion retailer to try and dispel some of the negative perceptions associated with working in retail,
Claire's, the fashion accessories giant that has 450 stores across the UK and Ireland, is launching the campaign to try and promote the idea of working in the retail industry and at the same time raise awareness of some of the career opportunities it offers.
Nicki Crossland, human resources director at Claire's, said: "So many people have an image of working in retail as either working on a checkout or standing on the shop floor," onrec.com reports.
"Our recruitment strategies over the past two years have shown these misconceptions mean that people often fail to realise the breadth of opportunities that exist in a retail business," she added.
Claire's recently held a pilot open evening in Bromford Gate that showcased some of the positions available at the company, including finance, buying and merchandising, IT, HR as well as distribution centre work. The event attracted more than 200 people.
Meanwhile, the managing director of high street giant River Island, recently echoed Claire's stance. Richard Bradbury told the Times: "There are many more great career opportunities in retail than graduates are aware of."