Facebook is "talent goldmine"

09-01-2008

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Social networking sites have long been criticised for potentially damaging a candidate's chances in the jobs market, however opinion seems to be changing on the subject, especially according to one expert.

Chris Russell, founder of Jobsinpods.com, told Online Recruitment magazine that Facebook is the perfect place to court potential job applicants.

Mr Russell described the site as a "talent goldmine", listing a number of recruiting tips for employers.

"It's filled with millions of passive candidates that employers covet," he added.

He suggested that employers should create groups on the website, such as top company Ernst & Young, its Facebook group now has over 12,000 members.

Furthermore, Mr Russell also urged companies to assign their recruiters to join different regional networks.

He added that establishing relationships is the key to success when utilising the site.

ClickAJob chief executive Yngve Traberg sees social networking as a necessary investment in making a company feel good to work for.

"If employees have a passion for engaging with each other, their enthusiasm becomes unstoppable if their employer is involved too," he says.

"In one fairly easy step, recruitment shifts from the chore of filling a new job to engaging in a meaningful and ongoing relationship," he insists.

He continues: "Unlike the normal hiring process, social networking demonstrates a gesture of friendship.

"People start showing an interest in a company because it feels good."

According to Mr Traberg, this feel-good factor is a vital key to future employee relations.

"It invites involvement and dialogue," he says, "reflecting the unstructured and participatory nature that many business are now finding it necessary to adopt.

"Thanks to social networking, going to work for organisation is beginning to be more like a entering into partnership, an invaluable opportunity for long-lasting employee retention."

Related categories: HR / Recruitment.


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