Credit services company Experian confirmed it is reviewing its options for price comparison site PriceGrabber after speculation of a sale over the weekend.
The Sunday Times reported Experian was looking to sell the online comparison service, three years after paying almost £500 million for it.
According to the newspaper, which did not cite its sources, Experian has appointed the US advisory house Allen & Co to find buyers.
In a statement released to the stock exchange, Experian said it is "undertaking a review of PriceGrabber and its fit within the Experian portfolio."
The UK-based company added: "This review is at an early stage and Experian will make a further announcement when appropriate."
In a January trading update, Experian announced a cost-cutting programme as challenging market conditions have restricted growth.
Experian provides credit reports and analysis to businesses looking to lend to customers.
Tightening lending conditions on the high street in the wake of the credit crunch has affected Experian's profits.
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