Employers slam new 'sick day' advert

08-01-2009

Employers slam new 'sick day' advert
A new advert is causing controversy among employers' groups in the UK because they believe it is encouraging workers to call in sick.

Benylin has launched its new Take a Benylin Day advert which is being broadcast on TV and online.

It suggests that people take a Benylin Day and "work at feeling better" rather than going into work when they are ill.

However, Stephen Alambritis from the Federation of Small Businesses, said the advert means people will not be encouraged to think about how serious it is not to turn up to work, especially when the economic climate is so tough.

"If people have real flu then they should take the day off, but not if it is just a cold," he added.

It was estimated in the Black Review that the British economy loses around £100 billion each year because of working days lost due to ill health, the Department of Work and Pensions said.

Related categories: HR / Recruitment.


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