Employees want the companies they work for to work for environmentally-responsible companies, it has been reported.
A trend noted in corporate companies in the US, which could be indicative of employee feelings in Britain, shows workers have a growing concern for the green credentials of their employers.
Melissa Hickman of the marketing firm Hickman and Associates commented that the quest to be green is a continual process for companies.
"You can't just check this off of your list at the end of the day. You have to look for new things you can do all the time," she remarked.
Figure released by Sun Microsystems show that nearly three-quarters (73 per cent) of American workers would like to be employed by a business that is environmentally friendly.
It was reported recently that a number of eco-marketing initiatives have emerged in 2007 due to the demand for marketing by companies to promote their green credentials.
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