Britain's electronics giant on the high street, DSG International, has launched a new customer support service which it claims could be "creating potentially 2,000 new jobs" once it is fully operational.
The owner of electronics chains Dixons and Currys believes that the widespread current takeup of information technology means 80 per cent of the population regularly require help with their technology products.
As a result it believes a strong market exists for TheTechGuys, its new customer support service, which will provide call centres for general queries and specialist repair for specific problems to help consumers tackle with their IT gripes.
"The forthcoming national digital switchover programme, combined with the rapid development of digital technology, will have a huge effect on every home in the UK and create an unparalleled level of demand for expert technical advice," John Clare, DSG International's group chief executive, predicted.
TheTechGuys will be capable of 16,000 home visits every week from its launch today, while 3,000 employees will be required to help deal with demand on its customer service line.
"The aim is to open 200 standalone service locations in the UK and service points at 150 PC World's, as well as a number of concessions, creating potentially 2,000 new jobs," DSG International said in a statement.
The company plans on investing £50 million in the service over the next five years. Its share price rose by 0.24 per cent in response to the announcement on early trading this morning.