Corporate strategy 'important to employees'

28-07-2006

A new study has revealed the importance of a company's corporate strategy to employees.

The study surveyed 9,000 employees from Western and Northern Europe, finding that 68 per cent felt that they could not do their job properly if they did not know the strategic direction of their employer.

Only ten per cent of workers said they did not need to know their company's business objectives in order to do their job, while 22 per cent said they did not know their business had a corporate strategy.

Workers in Sweden and Norway were the most happy with how their company communicated its corporate strategy, with more than 79 per cent of them aware of the corporate objectives of their company.

The results highlight the importance of communicating a corporate strategy to all staff, according to European recruitment services company StepStone, which carried out the research.

"Corporate strategy information is not only important for ensuring that the company is properly represented externally but also for fostering a sense of community and teamwork amongst employees," said Colin Tenwick, the company's CEO.



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