The key to a successful business website is easy navigation and a simple format, an expert has advised.
As businesses rely more and more on technology to boost productivity, having an efficient website is 'very important' internet marketing firm e-consultancy pointed out.
Latest figures from market researchers NPD show that 81 per cent of people find what they are looking for when performing searches for such things as recruitment and employment, while 45 per cent conduct online searches using keywords or phrases.
Graham Charlton, researcher for e-consultancy, said: "Making your website easy to use is very important. People want to be able to visit the site […] find what they want as quickly as possible and then to check out."
He also added that websites which take too long to load can put people off.
Online advisors Launchlab.co.uk point out that a company website should be useful as it can be the 'first port of call' for many potential customers.
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