Companies' reputations 'rely upon handling conflict'
24-01-2008
A company can improve or sour its reputation in the eyes of potential job candidates through the way it handles conflicts.
In a survey conducted by the Centre for Effective Dispute Resolution of Chartered Institute of Public Relations (CIPR) members it was discovered that only 33 per cent of organisations could manage conflict well.
Furthermore, 68 per cent named companies that had a bad reputation at dealing with problems, such as the NHS, Royal Mail and British Airways.
Director general of the CIPR Colin Farrington pointed out that managing a crisis effectively is very important.
"Conflict can't always be avoided but whether an organisation's reputation stands or falls as a result is probably less to do with the particular situation and more to do with how that organisation manages its business and communications strategy generally," he said.
The way a firm deals with a problem has a "longer-lasting effect than people expect", he added.
A survey by Croner last week discovered that many companies are not matching their benefits packages with the lifestyles of their employees.
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