Companies 'must create good impression'


Companies 'must create good impression'
Companies are being urged to make sure they give a good impression of the business during the interview process.

A new report by Ipsos Mori for T-Mobile has found that a third of jobseekers will obtain a poor impression of a firm after completing an interview for a position at the company.

Human resources director at T-Mobile UK Mark Martin said that company culture is an important factor for applicants when considering a position.

"Candidates are beginning to place a company's culture and values at the top of their agenda, so businesses need to think about how these are expressed in an interview situation," he commented.

Furthermore, he added that a firm's brand reputation "could be on the line".

ClickAJob chief executive Yngve Traberg is more emphatic. "Offices that ooze design are not enough," he explains. "To attract the best, companies need to demonstrate a 360-degree positive impression.

"Carefully-chosen attitude and skills tests, a properly structured interview and a presentation of prospects or training plans are far more likely to arouse the enthusiasm of serious candidates," he says.

Disappointed candidates cited poorly prepared questions, questions that were not related to the role or leant towards to racism or sexism and poor personal hygiene of the interviewer as problems that put them off the company.

Related categories: HR / Recruitment.

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