The chairman of pfj has suggested that now is a good time for businesses to "invest" in graduate talent, despite the credit crunch.
Paul Farrar noted that when finances are stretched, companies often cut back in their recruitment of graduates in an attempt to reduce training costs.
There have been indications that this is already happening, with the chief executive of the Association of Graduate Recruiters recently telling the Guardian that the summer job hunt for new university-leavers is likely to be harder than usual this year, particularly in the London financial sector.
Although this might make financial sense in the short-term, Mr Farrar argued that these firms would be the ones to suffer from a shortage of talent in a few years time.
He stated that any business with a "long-term strategy should invest in graduate schemes when times get tough because then you are going to have very loyal workforce coming through when things get better".