Employees working in the Dublin area of Ireland today embarked on a month-long programme to leave their cars at home in order to experiment with a greener commute.
The One Small Step programme, run by the Dublin Transportation Office (DTO) involves setting walking goals by keeping track of their steps with pedometers, reported the Irish Times.
A recent poll undertaken by the Irish Small and Medium Enterprises Association discovered that the average Dublin commuter spends 98 minutes getting to and from work daily.
Director of the DTO John Henry said: "When we did the first survey a year ago, a lot of people said they had to have the car, there was nothing they could do about it. That is slowly changing."
The DTO has been operating since 1996 and was established by the government in an attempt to offer transport advice to businesses and individuals in the area.
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