Preconceptions about certain career paths need to be challenged among today's youth one expert has stated.
According to Tom Hadley, the director of external relations at the Recruitment and Employment Confederation (REC), certain sectors would benefit if preconceptions could be changed.
"We need to challenge preconceptions that exist about careers in certain sectors so we can get more people taking these routes," he remarked.
He urged businesses to become more proactive with universities and to begin selling careers to students.
Mr Hadley commented that some universities are teaching students the wrong skills, which could be helped if employers had more input into courses.
"There are lots of people studying IT but they're actually learning the wrong things," he warned.
There are a shortage of suitable IT candidates , Mr Hadley concluded.
The government relations manager for the British Computer Society, David Evans, who commented recently that IT graduates are needed to support UK businesses.