The government has unveiled plans to help social entrepreneurs create ventures that are set up with an onus on helping people rather than returning a profit.
Gordon Brown today praised the efforts of celebrity chef Jamie Oliver's restaurant project Fifteen, which saw unemployed youngsters be trained as chefs, as well as other enterprises such as the Eden Project and Big Issue.
The chancellor says that there are 55,000 social enterprises reinvesting their profits in the community in the UK alone, but wants to make it easier for other budding good-willed businesspeople.
Among today's proposals are that £18 million of funding be made available to help knock down barriers and help social enterprises thrive, as well as promoting social enterprise within schools through the curriculum.
Mr Brown also intends to work with regional development agencies and appoint 20 enterprise ambassadors to act as role models to prospective social entrepreneurs.
"In my view, social enterprise is the new British business success story, forging a new frontier of enterprise; a quiet revolution involving 55,000 social enterprises in our country from the smallest community groups to larger businesses," said the prime minister elect.
Other ministers taking up the chancellor's call include Hilary Armstrong and Ed Miliband, with the Cabinet Office minister describing social enterprises as having an "incredible impact across the UK".
Mr Miliband, minister for the third sector, added: "From classrooms to boardrooms, people need to know what social enterprise is and what it can achieve. That is why we are launching this action plan today; to shine a light on a movement that is at the vanguard of social change and enable it to continue to grow and thrive."