Branson is Britain's dream boss


Richard Branson has topped a poll as the dream boss of British workers.

Around 44 per cent of employees surveyed by the British Market Research Bureau (BMRB) said that the millionaire head of Virgin would be their ideal boss.

In second place came celebrity chef Jamie Oliver with 12 per cent of the votes, while Body Shop founder Anita Roddick came third.

Female workers were found to prefer being managed by other women overall, despite voting for Jamie Oliver as their first choice to offer some managerial guidance, with 16 per cent of the vote.

People were also found to be more likely to choose a boss that was closer to their own age group, with younger workers particularly impressed by Oliver.

"The research indicates that many employees want to be managed by people who share similar characteristics to them. One of the biggest challenges for managers therefore is to be able to respond to the diversity of their workforce by adopting a flexible and inclusive management style," said survey director Lynne McClymont.

The boss that British employees least wanted to work for proved to be prime minister's wife Cherie Blair (19 per cent), followed by football manager Alex Ferguson (17 per cent), then Amstrad founder and The Apprentice star Sir Alan Sugar.

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