Barclays secures new Premier League sponsorship deal
Barclays is to remain the Premiership sponsor until the end of the 2009/10 season after agreeing a three-year extension worth £65.8 million.
As a result, football fans will continue to see the Barclays brand adorn the Premiership trophy as well as across perimeter hoardings, interview backdrops and matchday programmes.
In return, the bank will continue funding grassroots sports initiatives and provide additional funding for the Premier League organisation, which Barclays president Bob Diamond describes as a "major strategic investment".
"It provides us with powerful brand visibility in the many markets around the world in which we operate," he said.
Premier League chief executive Richard Scudamore welcomed the bank's commitment to the Premiership, describing it as "unstinting".
"This latest deal will make Barclays our longest serving title sponsor," he added. "I look forward to continuing the excellent relationship we have built up over the previous six years."
He also revealed that the new deal included sponsorship of the Asia Trophy, the Premier League's official pre-season tournament.
Barclays has been the Premier League's sponsor since the 2004/05 season, while before then its credit card division, Barclaycard, had been the sponsor since 2001.