Plastic packaging on Easter eggs this year is set to be cut by at least 700 tonnes in response to consumer concern over plastic waste.
Confectionary firm Nestle, which has a 14 per cent market share of the chocolate Easter egg market, says it will cut packaging on 80 per cent of its eggs.
Overall 30 per cent of packaging will be cut, resulting in at least 100 double-decker buses worth of material being saved.
Both the Local Government Association (LGA) and Waste and Resource Action Programme (Wrap) have criticised retailers for wasteful packaging.
Wrap's Laura Underwood welcomed Nestle's move, which will also result in around 200 fewer lorry journeys.
"The work Nestle is doing to reduce Easter egg packaging will cut waste by 700 tonnes this year," she said.
"This will make a huge amount of difference to the amount of rubbish going into landfill this Easter."
David Rennie, manager director at Nestle Confectionery, commented: "By removing plastic and providing recycling advice on the remaining packaging we hope we've made it easier for consumers to do their bit for the environment."
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