It's up to you to get results
Once you switch over to proactive job-search, finding a job is a job in itself. It takes thought because you really have to KNOW in your own mind exactly what it is that you're looking for.
It takes time too - building up your dossier of information from nothing into something concrete to base your choice on.
Plus it takes effort - long hours on the phone finding which company does what, whether they have a vacancy or not, what the prospects are, and who you need to approach with your application.
Information is key
None of this information grows on trees. You have to comb the trade papers for the particular sector you're interested in. You need to scan the local papers to be sure your target company is operating in your area or close enough to commute to.
To start with, make a list. Write down everything you can think of that your desired job is likely to entail: what it is, what you will do, how you will do it, where it will be, and how much you expect to be paid. This should look very close an employer's own job specification.
Doing the employer's job for them
Which is of course, exactly what it is. Your target employer just hasn't formulated one yet. No time possibly, or with too little experience of how to recruit - a common enough headache for a lot of small companies. No problem, you are doing the job for them!
Which makes it doubly important you get it right. Be hard, be business-like, think of the job role as a revenue-earning production unit - it's vital that you speak the employer's language.
Under the microscope
You're not done yet. Now you need to match yourself to the job, with the same hard discipline that you would if you were a professional recruiter examining the job-hunting you under a microscope.
You're actually compensating for the absence of a recruiter or HR expert - and the payoff is when you finally land an interview. With all the i's dotted and the t's crossed, that employer is hard-pressed to avoid saying "yes".